Nissan Maxima 85 92

Most of the analyses are based on fatality analysis reporting system (FARS) data from 1988 through the first six months of 1997. The primary analysis compares the fatality risk for back seat outboard belted occupants (lap or lap/shoulder belted) to the corresponding risk for unbelted occupants, as well as the fatality risk for lap/shoulder belted occupants to the risk for lap belted occupants. Fatality risk is the ratio of fatalities in the back seat to fatalities in the front seat (a control group). This procedure of comparing a subject group to a control group is called "double pair comparison." The principal conclusions are: back seat lap belts are 32 percent effective in reducing fatalities and lap/shoulder belts are 44 percent effective in reducing fatalities when compared to unrestrained back seat occupants in passenger cars. In passenger vans and sport utility vehicles, lap belts are 63 percent effective and lap/shoulder belts are 73 percent effective. The change from lap to lap/shoulder belts has significantly enhanced occupant protection, especially in frontal crashes. In all crashes, lap/shoulder belts are 15 percent more effective than lap belts alone. In frontal crashes, lap/shoulder belts are 25 percent more effective than lap belts alone. Back seat lap belts reduce the risk of head injuries while increasing the risk of abdominal injuries in potentially fatal frontal crashes. Lap/shoulder belts reduce the risk of both head and abdominal injuries in potentially fatal frontal crashes relative to lap belts only: head injuries by 47 percent and abdominal injuries by 52 percent.

Nissan Z is the officially licensed 50th anniversary history of Nissan's legendary Z family of sports cars.

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn

The moment in 1958 when a sports car-crazed youth in Massachusetts saw his first Ferrari changed his life. The black 250 GT coupe's seductive lines, purposeful air and already hallowed name seized Robert E. Guarino's imagination; just a few years later, he would be selling such cars. And in 1967, with two partners and an investment of just $6,000 apiece, he would open a Ferrari-Porsche-Datsun dealership. This memoir follows his lifelong journey with Ferraris and other remarkable automobiles, as an enthusiast and dealer. Highlights include a nonstop drive from Chicago to Boston in a 308 GTB; rides with important figures like Piero Ferrari at Fiorano and Dario Benuzzi at Mugello; visits to the Ferrari, Maserati and Lamborghini factories; the horror of watching a delivery truck crash onto a row of new cars; and time at the wheel of such icons as the 365 GTB/4 "Daytona," 250 GTO, 288 GTO and F40.

Offering statistics on all popular models and the vital information needed to separate the winners from the lemons, this intelligent shopper's guide includes concise histories of over 200 domestic and imported cars (1982-1992), price ranges, engine specifications, fuel economy estimates, and more.

Nissan Maxima 1985-91 Shop Manual Haynes. 304 pgs., 730 ill.

Total Car Care is the most complete, step-by-step automotive repair manual you'll ever use. All repair procedures are supported by detailed specifications, exploded views, and photographs. From the simplest repair procedure to the most complex, trust Chilton's Total Car Care to give you everything you need to do the job. Save time and money by doing it yourself, with the confidence only a Chilton Repair Manual can provide.

J.D. Power and Associates automotive journal.